I absolutely agree Ernest Fung !
All out honest is difficult and takes a little bit of balls. That is what I have tried to portrait in all my writing. Unfortunately, a lot of pieces on startup culture are all these crazy, incredible success stories, but they are kinda a 1 in a million thing.
What about the behind the scenes? The graft? The hardships? I think showing your audience that allows them to relate to you, and understand what you are putting into your business, and this can help build meaningful relationships.