Haha. Sounds like you want blood!

Well, for what I can answer, it was designed by Laird and Partners, who served as Gap’s creative directors for many years. So I guess it was done "in-house".

I don't recall reading that anyone took a hit for this, as I wrote, they quickly flipped it to a "crowdsourcing" project, and then dropped it.

GAP, like a lot of retail, is struggling, but this doesn't fall directly on its failed logo - it's more about costs, competition, online shopping, failure to innovate etc. I think the main shareholding family recently lost millions of dollars in valuation.

I never watched Firefly, so I'll leave you to find those responsible for that yourself. Good luck!

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