Great points and a great write up! I wrote a similar piece on the death of the business – Facebook relationship.
Facebook Just Killed Organic Growth. Time For Something New?
Facebook had a turbulent couple of years, managing to get tied up in fake news and election scandals, get heat for allowing certain content…
I think Zuckerberg has become reactionary as of late and has lost whatever sense of end vision or ‘end goal’ he had in mind for the platform. 2016/17 rocked him with bad news after bad news and rather than push on with his belief, it is all about ‘fixing’ it, to keep shareholders happy.