In 2015, Cola-Cola revamped its UK packaging under a new “one brand” strategy after discovering its customers were confused by the various offerings and struggled to make informed choices. The solution was a unified design that would be used across all Coca-Cola variations, with color being the primary indicator for each variation.

The rebrand was such a success that it has remained untouched, until now. On April 12th, Coca-Cola announced an evolution to the ‘one brand’ concept, and like most rebrands of late, it follows the minimalist trend, stripping everything back to the bare necessities. …

Like many people, I’ve tried to pass the time over the past year by forming some new habits: running, baking, writing every day, learning new card tricks to dazzle friends at future dinner parties (those will be a thing again, won’t they?). Each of these pursuits started strong… until I gave up shortly thereafter.

I had lofty visions of being good at these things immediately. And I just didn’t like being bad. But that was the problem: I was fixated on high achievement, when I should have been focused on repetition.

In a recent TED talk, the sociologist Christine Carter…

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The “Home of the Whopper” just had its first major redesign in 20 years, and it somehow manages to both effortlessly play to customer nostalgia while embracing new digital-first design trends. On January 7, Burger King announced that it had made sweeping changes to its brand, from its logo and packaging to its menus, merchandise, and decor, right down to its social media, leaving not a single burger unflipped. It plans to launch this updated imagery worldwide over the next few years.

The company is seeking a more natural, old-fashioned look, with minimal noise and colors like red, brown, and…

I’ve been self-employed for over 7 years now, and amongst the bucketload of lessons I’ve learned, there’s one that stands out more than the rest — everything worth having takes longer than you think it will.

I’m not just saying this; I’ve lived it. Every venture I’ve embarked on in my working life has taken years of work just to get off the ground, let alone to each the point I’d confidently call it a success.

After graduating — and a brief spell floundering around aimlessly for good measure — I co-founded a small business which provided design and manufacture…

Hey post-grads, pre-grads, and everyone in between.

In this weeks features, we share some great stories on societal expectation, boosting your savings account, a 6-month strategy to becoming your own boss, and some home truths about self-employment.

We’re proud as punch to call our publication home to these stories.

Thanks for reading us.

This Weeks Post-Grad Picks

First up, Charlie Brown reflects on the choices and pursuits she made in life and asks, “did I do this because I felt I had to?”

Our opportunities, unlike my mother’s, are vast and unending. So why insist on walking the same path as previous generations? …

From 2015 to 2020, I dedicated every available minute to building a bespoke fabrication business. During the later part of those years, I was also slowly growing a career in writing and co-editing a large publication in my ‘down time.’

As the pandemic took hold early last year, a problem was developing. As much I convinced myself I could keep all the necessary plates spinning, the reality was more complicated. It was becoming more perilous by the day, with many of the plates beginning to lose momentum, their spin slowing to more of a wobble. Most of the time, I…

The way I work online is heavily influenced by one very underrated philosophy. It has led to many great opportunities, from writing gigs to podcast interviews, and most recently, landed me a column in a prestigious publication.

That philosophy is being easy to work with.

It seems overly simple, and that’s because it is. The problem is that many people do the opposite .

They are demanding of the other person’s time. They are overbearing, slow or unhelpful, and make the entire process of working together a complete and utter nightmare. It results in a reputation that is hard to…

Hey post-grads, pre-grads, and everyone in between.

Our friends over at The Entrepreneur’s Handbook are hosting an online Startup Summit today, 12 PM to 2 PM EST. As a reader of the Post-Grad, you can still get exclusive free tickets (usually $15)! You can sign up for the event here. (Scroll down a little on the ticket options to see the PGSG option.)

In this weeks features, we share some great stories on whether education fails to prepare us for adulthood, how to use your emotions to your advantage in the workplace and finding your dream life.

We’re proud as…